CU1513 & Food Essay Example for Free

CU1513 Food Essay Children need to be in a positive environment because if the child spends their day in an effective designed environment, the child will be physically, socially, emotionally, and aesthetically nurtured. The environment can maximise their intellectual potential and provide a foundation for the development of their emotional security. A positive environment for children and young people must be a safe place to work in, so a number of legal health and safety requirements should be in place. Whatever the setting, policies and procedures guide the workplace. 2) In my work setting, we work within the care standards regulations by making sure the setting is a safe place to be in, and being hygienic, we have a sterilising unit which is used everyday, and also sterilise the plastic toys and make sure everything is cleaned well. We wear aprons and gloves whilst changing babies nappies, and to go around every morning and evening checking that nothings broken. We also give out daily sheets to give to the parent/carer at the end of the day, to tell them what theyve had and what theyve done during the day. The Special Needs Code of Practice is designed to help make effective decisions regarding children and young people with special educational needs, but this does not mean you can tell them exactly what to do in each individual case. A positive environment and routine teaches children how to behave with people in general, in my work setting the ages are 3-18 months, so the older babies might get an early understanding on how to be around people and how to be around one another. If the staff are positive and approachable, it could also help children to talk to staff more about any concerns they may have. Also it allows parents to talk to the staff more easily, and feel included and equal. 3) This is part of children’s learning about self care and personal hygiene. We can help them do this by encouraging them to wash their hands before and after eating, and also giving them a mirror which can help them too. In my work setting, ages 3-18 months, it is very different, as theyd need their nappies changed regularly to prevent infections and sores, and to also talk to the parent/carer about any allergies or skin conditions their child might have. We also talk to parents/carers about their child’s hair in case they have any allergies or conditions as they may require special products. And we will ask them to bring in hats, especially during Summer. Teeth are important too, as well as having healthy milk teeth, it encourages the healthy adult teeth. With older children, workers can encourage children to brush their own teeth in the morning and before bedtime with the guidance of the parent/carer. 4) Rest and exercise both play a crucial part in health and well being of children. Learning and memory are at there best in well rested children. Exercise is equally important, playing a vital role in physical health, which promotes muscle and bone strength. In my work setting we promote exercise by doing activities with them which can include dancing, going out to the outside play area or going for a walk to the park, and then when they get out of their prams, they explore and identify new things too. We encourage rest by doing certain activities which includes sitting down and reading books and putting them to bed after lunch time and if they are tired at any time throughout the day we will put them in a cot/pram. 5) The basic nutritional requirements include plenty of fruit and veg, which we should be having at least five portions of a variety everyday. In my work setting we encourage the children to eat fruit and veg everyday by giving a different variety at both snack times. Bread, rice, potatoes and pasta and other starchy foods, milk and dairy foods, and also some meat, fish and alternatives, also to have a small amounts of foods and drink which is high in fat or sugar, although this should be kept restricted to special occasion foods only. 6) When children come together at meal/snack time, they should be all eating the same food, however there can be special requirements. For example, children with chewing or digestive difficulties may need their food chopped or liquidized. Specific food additives may cause allergic reactions. And even cultural/religious preferences may restrict specific foods, as either a general rule, or certain times and holidays. Whoever cant eat meat for any reason, we give alternatives to the foods given. 7) Food is a common way for illness to spread, workers who are ill or have recently been ill can unknowingly contaminate foods which are prepared and served to the children. In childcare settings, food safety is everyones responsibility, any member of staff that comes in contact with the food should be familiar with safe food handling practices and all work places should have a food safety book. The National Childcare Accreditation Council (NCAC) provides national guidelines for childcare which covers all areas of care, which includes information on all aspects of quality childcare, including hygiene, communications, discipline, food and nutrition. Research time journal. 40 minutes on questions 1-4 30 minutes on questions 5-7

Causes of the American Civil War Essay -- American History USA Essays

Causes of the American Civil War The American Civil War was a military conflict between the United States of America (the Union), and 11 secessionist Southern states, organized as the Confederate States of America (the Confederacy). It was the culmination of four decades of intense sectional conflict and it reflected deep-seated economic, social, and political differences between the North and the South. One of the major causes of the Civil War was the seemingly endless political disputes over slavery in the Mexican Cession and Louisiana Purchase territories. It was imperative that the Democratic and Whig political leaders maintain harmony between their Southern and Northern supporters, thus, the platforms of both during presidential elections like that of 1848 tried to avoid that particular slavery question. But the extension of slavery into the new territories was one of the largest issues of the time, and with growing opposition from the North, evasion of it became increasingly difficult. Another significant cause of the war was the growth of different responses to antislavery practices such as the Underground Railroad and reactions to runaway slaves and the Fugitive Slave laws that spurred from all sections of the country. Finally, there was the economic distress factor, of both foreign and domestic roots, that included everything from tariffs to the financial crash of 1857. These in turn caused sectional disputes over the use of the federal government’s public lands.   Ã‚  Ã‚  Ã‚  Ã‚  In early 1848, when gold was discovered in California, â€Å"a horde of adventurers poured into the valleys.'; (Bailey, 400). â€Å"Free-soilers'; and â€Å"slaveryites'; argued over the proposed issue of slavery in the territories, and thus, whether the terrain itself was suitable for a slave economy. In Congress on August 8, 1846, Pennsylvania Representative David Wilmot moved an amendment: â€Å"that, as an express and fundamental condition of the acquisition of any territory from the Republic of Mexico†¦neither slavery nor involuntary servitude shall ever exist in any part of said territory,'; (CG, 1217) releasing the â€Å"pent-up ire'; of northern Democrats, many of whom cared less about the slavery issue itself than about their own power within the party. But the northern Whigs, who had a more consistent antislavery ‘record’, volunteered support for the proviso. â€Å"This bipartisan northern coa... ...d. Besides these, there were secondary reasons, as well, numerous and piled-up from decades of conflicting interests. All of these contributed in producing, measured in physical devastation and human lives, the costliest war in the experience of the American people. Bibliography "American Civil War" Wikipedia 2014 http://en.wikipedia.org/wiki/American_Civil_War Bailey, Thomas A., and David M. Kennedy. The American Pageant. Lexington, Massachusetts: D.C. Heath and Company, 1994. Rozwenc, Edwin. The Causes of the Civil War. Lexington, Massachuesetts: D.C. Heath and Company, 1972. Congressional Globe, 29 Congress, 1 Sess. Friedheim, William, and Ronald Jackson. Freedom’s Unfinished Revolution. New York: American Social History Productions, 1996. Mcpherson, James M. Battle Cry of Freedom: The Civil War Era. New York: Oxford University Press, 1988. Nevins, Allan. The Emergence of Lincoln: Douglas, Buchanan, and Party Chaos. New York: Charles Scribner’s Sons, 1950. Nevins, Allan. Ordeal of the Union. New York: Charles Scribner’s Sons, 1947.

Case Study – Make Green Delicious

————————————————- A. ————————————————- Introduction/Statement of the Problem: As the executive director of the National Hockey League Players’ Association (NHLPA), Bob Goodenow is faced with the issue of developing a communications strategy for the NHLPA. It must establish a strong bargaining stance for the players that effectively communicate their position on the salary cap issue, while also retain the loyalty of hockey fans. B. ————————————————- Analysis:The current Collective Bargaining Agreement includes a limited salary cap and entry-level salary cap, and expires September 15th, 2004. It is no longer successful at controlling rapid growth in player salaries and forming a direct link between salary growth and league revenues. The Unified Report of Operations claims that the majority of NHL teams have lost money in recent years. Owners believe that there are â€Å"major deficiencies in the current contract that has led to significant financial losses and a competitive imbalance. Smaller teams can’t compete with larger teams; therefore the league can’t be competitive.There is a transition from a local market to a league-wide market, so players’ salaries are escalating to levels that are unsustainable. Entry-level salary caps are ineffective due to signing bonuses. The NHL revenue growth equals 173%, while the players’ salary growth equals 261% over the term of the CBA. The players’ salaries account for 75% of NHL revenues, which is much higher than other sports. Owners believe a mechanism is needed to control player salaries and tie them to revenues. Players question the validity of the financial information, URO, and Levitt Report.Players argue against the proposed solutions and say free market forces should determine players’ salaries. There is no validity in the owners’ financial statements, which may support that the lack of revenues is due to poor business decisions, not high player salaries. C. ————————————————- Alternatives: A) Strategy that focuses on the players’ current stance on the salary cap, using free market forces, questionable financial validity, and poor business decisions as their platforms for gaining the media and the fans support.B) Strategy that emphasizes on the lack of financial transparency of the NHL and its owners that has led a delayed agreement. C) Continue with the current communications strategy. D. ————————————— ———- Recommendation: Bob is recommended to choose alternative A and pursue a communications strategy, which emphasizes the NHL players’ current position on the proposed salary cap. E. ————————————————- Implementation Plan: Bob should begin by clearly establishing the players’ values and goals in regards to the negotiation and how he intends on communicating them to reach the fans.This would involve taking the players’ stance on the salary cap and communicating it consistently through the NHLPA’s website, players’ personal social media, radio interviews, etc. It would include reasoning to support the players’ position, such as the lack of transparency and validity in financial information presented by the NHL owners, as well as the importance of free markets in the determination of salaries. By using the players as a source of free media and publicity, the NHLPA can emphasize their position and sympathize with the fans and their common love for the game.Here, the players can explain that a salary cap would essentially be equal to a salary cut for players. This is something that nobody would agree with if it came to their own job, whether they are rich or poor. By effectively communicating the players’ stance on the proposed salary cap to the fans and public, the NHLPA can gain a favourable bargaining position over the NHL owners for the upcoming negotiations in September 2004. It will also help retain fan loyalty to the NHL and its organizations, which is a common interest for both parties.

The History of Chapstick and Carmex Popular Lip Balms

Dr. C. D. Fleet, a physician from Lynchburg, Virginia, invented Chapstick or lip balm in the early 1880s. Fleet made the first Chapstick himself that resembled a small wickless candle wrapped in tin foil. Chapstick and The Morton Manufacturing Corporation Fleet sold his recipe to fellow Lynchburg resident John Morton in 1912 for five dollars after failing to sell enough of the product to make it worth his continued efforts. John Morton along with his wife started production of the pink Chapstick in their kitchen. Mrs. Morton melted and mixed the ingredients and then used brass tubes to mold the sticks. The business was successful and the Morton Manufacturing Corporation was founded on the sales of Chapstick. A. H. Robbins Company In 1963, the A. H. Robbins Company bought the rights to Chapstick lip balm from Morton Manufacturing Corporation. At first, only Chapstick Lip Balm regular stick was available to consumers. Since 1963, a number of different flavors and types of Chapstick were added. 1971 - four Chapstick Lip Balm flavored sticks were added1981 - Chapstick Sunblock 15 was added1985 - Chapstick Petroleum was added The current manufacturer of Chapstick is the Wyeth Corporation. Chapstick is part of Wyeth Consumer Healthcare division. Alfred Woelbing and the History of Carmex Alfred Woelbing, the founder of Carma Lab Incorporated, invented Carmex in 1936. Carmex is a salve for chapped lips and cold sores; the ingredients in Carmex are menthol, camphor, alum, and wax. Alfred Woelbing suffered from cold sores and invented Carmex to find a solution to his own health issues. Carmexs name comes from the Carm from Woelbing labs name and ex was a very popular suffix at the time, which resulted in the name Carmex.

In Utilitarianism For and Against by Bernard Williams,...

In Utilitarianism For and Against by Bernard Williams, Williams has an argument that is based on the value of integrity. Integrity is defined as the quality of being honest and having strong moral principles or moral uprightness. In Williams argument he believes in certain circumstances utilitarianism requires agents to abandon their personal projects and commitments. This lead Williams to claim that utilitarianism is an attack on an agent’s integrity. In my essay I will explain Williams’s argument on utilitarianism and how he is lead to believe it is an attack on an agent’s integrity. I will also explain why he thinks it can force us to abandon our personal projects. Within my essay I will also explain the theory of right conduct†¦show more content†¦Thus, utilitarian’s focus on the consequences of an act rather than on its intrinsic nature or the motives of the agent. Utilitarianism as I defined it seems to look over whether or not a consequen ce is given when a person acts on something or doesn’t act on something. In Williams argument he believes in order for utilitarianism and consequentialism to be consistent a person or agent must be blamed for consequences of not doing something or an inaction. This is known as negative responsibility. The responsibility for doing something is called positive responsibility. Williams continues to argue that negative responsibility is no more or less justifying than positive responsibility. Williams states â€Å" that if I’m ever responsible for anything, then I must be just as much responsible for things that I allow or fail to prevent, as I am for things that I myself, in the more everyday restricted, bring about† pg 95. With the talk of negative responsibility in front of us I will reference an example give by Williams in his text. Jim finds himself in a small town in what seems to be the center square in South America. In front of him, tied up, are twenty frightened Indians. In front of the Indians stand several uniformed men with weaponry. A heavy man who seems to be the leader or captain in charge, questions Jim on how he got there. Which was by accidentShow MoreRelatedUtilitarianism, By John Stuart Mill1365 Words   |  6 Pages In John Stuart Mill’s book Utilitarianism, he argues for the defense of utilitarianism, an age old theory originally developed by Jeremy Bentham that states the proper course of action is the one that maximizes happiness. The course of action that maximizes general happiness is also the only true standard for moral assessment. Mill also introduces the idea of ‘first principle’ which states that it is not acceptable for individuals to characterize actions as either ‘good’ or ‘bad’, because it isRead MoreBernard Williams Vs Rule Utilitarianism1606 Words   |  7 PagesUtilitarianism is based off of the idea that actions are right if they are beneficial and sup port the majority. When a person is faced with a decision, he or she must think about the consequences in terms of pleasure versus pain. That person has a moral obligation to figure out which outcome is the better one. Majority of this paper will discuss act utilitarianism versus rule utilitarianism and different philosophical objections to each. Act utilitarianism is best described as actions that lead toRead MoreThe Moral Aspects Of Utilitarianism1619 Words   |  7 PagesSir Bernard Arthur Owen Williams greatly influenced philosophical ethics through several studies on the moral aspects of Utilitarianism. His complex thinking and theories, along with his unique approach, gave him a great amount of recognition towards other theorists in his field. He expressed the majority of his beliefs through his writings in which he stressed his critiques of Utilitarianism and Kantianism and emphasized the importance of moral rational. His study of both external and internal reasoningRead Mor eUtilitarianism And Its Flaws Of John Stuart Mill s Defends Utilitarianism Essay1307 Words   |  6 PagesEthics from a Global Perspective 7 December 2016 Utilitarianism and its Flaws John Stuart Mill’s defends utilitarianism, an ethical theory according to which, as he puts it, â€Å"actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness† (155 Ethics). In other words, actions are morally right if they make us happy and actions are morally wrong if they make us unhappy. 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Singer believes that this individual s autonomy is incorrect, and states early on that suffering from the lack of food, shelter, and aidRead MoreDeontology in Jim and the Indians883 Words   |  4 PagesJim has found himself in a quandary. When arriving in a South American town he has happened upon a captain and his army about to assassinate twenty Indians in order to deter other Indians protesting against the government. Jim is treated as a guest to the town and offered the privilege of shooting one of the Indians in which case the captain will let the other nineteen go, however declining this offer will mean the captain will carry on as planned and kill all twenty. Consequentialism is ordinarilyRead MoreRelationship Between The Principle Of Utility And Moral Rules1462 Words   |  6 Pagesperformed. In contrast, Mill is a rule utilitarian who introduces the idea of secondary principles which we should adopt in order to guide our actions and which support the primary ‘greatest happiness’ principle. These rules are adopted because experience has shown that adherence to these rules tends to produce the greatest happiness as he looks at the consequences of having everyone follow a particular rule and calculates the overall utility of accepting or rejecting the rule. However, you can break theRead MoreThe Role of Justice in Society2403 Words   |  10 Pages95%. With regard to ethics, justice is defined as fairness, where all situations should be treated alike. For one to exhibit justice, one must portray the quality of being fair and reasonable in all situations. While egalitarians evaluate justice based on equality, utilitarians are only interested in justice as a means to an end. Smart advocates the principle of utility, which defines the morally action as whatever produces the greatest net happiness for everyone affected by that act. To identify

A Research On Change Management - 1698 Words

Introduction In the literature review an existing research on change management in healthcare to support identification prioty for affecting change in Canadian healthcares. The main aim was to support mien son Centre center for Business Research in health care change management for healthcare policy workshop that is being done through funding from Canadian Institute of health Research Planning Grant. The workshop main goal is the interaction between queen Faculty of health sciences and school of policy studies that acquires knowledge all challenges facing health care system. In key sector stakeholders that are meant to develop vision for partner oriented research on health care policy reform. The research consists of review of literature in change management health care and business. The search terms include change management health care, change health and it can be managed and change management health. There is need for change in Canada for the health care system. The health care was originally estimated to amount to 8.1% but it grew to 11% of GDP. Canada had been recorded the largest number of adults waiting in emergency department for many hours while waiting to receive treatment in emergency treatment. For the specialists treatment only 41% awaits treatment for over two months, 7 % greater than the second ranked country. Because Canada rank last in terms of value for money. Improved efficiency of managing Canada health care must be found. The complicationShow MoreRelatedChange Management Research6716 Words   |  27 PagesRunning head: CHANGE MANAGEMENT RESEARCH Change Management Research University of Phoenix Change Management Research Effective Leadership Ââ€" FP International FP International is a privately held company with 550 employees worldwide and over $100 million in annual sales in 2005. 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This paper explains the process of Project Management and the risks, specifically associated with IT projects, that threaten the effective execution and success and implementation of an ITRead MoreResearch Proposal Title: Cultural Issues (Change Management) in Mergers3366 Words   |  14 PagesResearch Proposal Title: Cultural Issues (Change Management) in Mergers ICON College of Technology Management BTEC Edexcel Level 7 Advanced Professional Diploma in Management Studies (DMS) (Semester 1) Prepared by: Rahad Air ID: 5957 Module Leader: Dr. Paul Howe Course: Research Method February 2010 Introduction: Today’s fast growing globalize economies and competition have forced industries to fine ways to survive in today’s perplexed business environment and generateRead MoreA Research Study On Project Management922 Words   |  4 PagesProject Management Institute. (Partington, 1996) States that with the rapid transformation from bureaucratic and hierarchical structures to more flexible, organic and matrix organizations conferences, seminars and organizations proliferated on how to manage projects. The PMI (Project Management Institute) was founded in 1969 as a nonprofit organization with the sole objective to â€Å"foster recognition of the need for professionalism in project management; provide a forum for the free exchange of projectRead MoreOrganisational Development And Organizational Development1604 Words   |  7 PagesThe Organisational development article I have chosen gives context to Organisational development theories from early teachings to more recent academic research highlighting disconnect among OD researchers. The OD article is from the journal of applied behavioural science. Literature review explains shortcoming among OD research. 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Impact Of Price Drop On Business Demand & Profit †Free Samples

Question: Discuss about the Impact Of Price Drop On Business Demand Profit. Answer: Introduction The base of the microeconomic theory stands upon the law of demand that states price and demand has inverse relation. That is for increase in price of good, the quantity demanded will fall when other factors of demand are constant. But the theory also has exceptions to the law that depicts positive relation between price and goods subject to specific factors and mode of demands. For example, demand for Giffen goods and Veblen goods or luxurious goods can be such example backing the exceptions (Firat et al. 2013). Real world functioning are always different from the suggestions of theoretical models due to various factors that remain unidentified in the theories but do have impactful existence in real economic transactions (Kubler et al. 2013). The paper aims to discuss whether modern day business operations follow the theoretical assumptions and conclusions of law of demand or it deviates from it with assessing the consequent impact on profit. Discussion A business is able to drop its price only if it can make reduction in the operational cost it bears in the production process. The lowered cost stems from various factors like lower input cost like cheap labor and raw material, lower cost of capital in terms of rate of interest and so on (Shephard 2012). Application of technology in the production process can also lead to lower cost of production. These are supply side factors determining the low price in the market for any goods. Now whether this low price would attract the consumer evoking their demand of them depends totally on their willingness to pay which in turn depends on various factors like income, individual taste and preference, social preferences and perceptions, speculation, future expectation, snob effect and so on. Even if the business drops its prices, if the society is inflicted with some preferential attributes like falling demand for cheap goods or whose prices are falling, increasing demand with increase in price operated through snob effect. Speculative market and expectation of any calamity in near future also evoke positive relation between price and demand. It is generally true that fall in price attracts more consumers to buy more of that good as the income effect operates which increases the purchasing power of the consumer (Solomon, Russell-Bennett and Previte 2012). But this may not always happen due to the fact that exceptions to law of demand do exist in the market operations. Possible cases are discussed below. Demand Habits Of Giffen Goods: If the said business produces any goods or services that loses its value and hence demand overtime as the income of the consumer increases, then the drop in its price cannot attract more demand as per the general law of demand. In economic terms such goods whose demand falls with fall in price is called the Giffen goods. The people having lower economic capability or inability consume the goods and as soon as they receive more income they make shift in their consumption basket. These goods are considered to be inferior and have a upward sloping demand curve in the market. Income effects are dominant factor behind such consumer behavioral pattern. Hence fall in price of such goods cannot generate profit which is the ultimate motive behind dropping prices of the goods. Demand Habits Of Veblen Goods If the business consists of production and services, of any conspicuous good that has embedded higher social values in terms of perceptions and monetary assessment, then dropping the price may go against of the prospect of the business since lower price is now indicator of lower gain in terms of values. For example, admirer of diamonds or precious jewels always prefers highly priced goods instead of low priced as it allows them to maintain the social status (Hildenbrand 2014). For this kind of goods also the market demand curve is upward sloping indicating fall in the demand for fall in price. This has detrimental effect on the profit (Hirschey 2016). Speculative Demand Drop in the price by business organization can turn out to be a big failure in increasing demand and profit amidst presence of speculation of the consumers about market movements. In the speculative market if the share prices rise, the demand for it increases due to the expectation generated among buyers that prices will raise further (Harrison 2016). Similarly a fall in prices of share or bond can evoke a general expectation regarding further future decline in the price losing the intrinsic value of the shares. As a result even if prices fall, buyers wont increase demand rather decrease it. Adverse Future Expectation Another exception to the law of demand is expectations made for future economic conditions. For example if the consumers apprehend inflation or hike in price in near future due to shortage of supply of any goods due to any social political or economic factor, then in spite of increasing price today they will demand higher due to the fact that the goods will become costlier in near future (Rios et al. 2013) For example if it is announced that cooking gas will be supplied in less amount from next month, then instead of higher price people will try to buy and stock more of it disrupting the law of demand. So the said business if drops their price that is further expected by the consumers to fall in the future then buying today makes them disadvantageous as future consumption seems economical. So here also the business wont be able to capture higher profit out of drop in the price level. Demand Habits Of Essential Goods These goods have fixed consumption irrespective of the price level. For example, medicines are that essential good that have lesser impact on the consumption due to changes in the price. Even if the price rises, consumers would buy the amount of medicines they need (Armendariz 2015). Contrastingly, if the prices of the medicines fall that is not going to increase its demand overnight as the medicines have no other uses more than the specific needs. Demand Hahbits Normal Goods This kind of goods follows general law of demand. If the price of such goods falls, people consume more of it due to the underlying operation of substitution effect as well as income effect (Varian 2014). A business entity that produces apparels, footwear, and food faces such demand pattern with respect to the price movement. A drop in the price attracts consumers because it seems comparatively cheaper to them now increasing the purchasing power. As a result more demands will be made and this would generate higher profit and revenue growth out of increased transaction. Conclusion From the above discussion it can be concluded that fall in the price might always not increase its demand and profit consequently as there might appear exception to law of demand due to specific behavioral pattern and perception playing behind the demand decision of them. The strategy of dropping price can stem from reduced input cost and cost of production and it can earn higher profit by increasing market demands for the good only if it is normal good. Necessary goods like rice, wheat, food products, and apparel are the mostly consumed normal goods having huge market share and the increase in demand can effectively increase the revenue of the business as well as long term profit. References Armendariz, R., 2015. Comment on giffen behavior and subsistence consumption: the giffen paradox model.Essays on development and international trade, pp.2-8. Firat, A., Kutucuoglu, K.Y., ArikanSaltik, I. and Ungel, O., 2013. Consumption, consumer culture and consumer society.Journal of Community Positive Practices,13(1), pp.182-203. Harrison, J., 2016.Law and Economics in a Nutshell. West Academic. Hildenbrand, W., 2014.Market demand: Theory and empirical evidence. Princeton University Press. Hirschey, M., 2016.Managerial economics. Cengage Learning. Kubler, F., Selden, L. and Wei, X., 2013. Inferior good and Giffen behavior for investing and borrowing.The American Economic Review,103(2), pp.1034-1053. Rios, M.C., McConnell, C.R. and Brue, S.L., 2013.Economics: Principles, problems, and policies. McGraw-Hill. Shephard, R.W., 2012.Cost and production functions(Vol. 194). Springer Science Business Media. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU. Varian, H.R., 2014.Intermediate Microeconomics: A Modern Approach: Ninth International Student Edition. WW Norton Company.